WEBSITE & CONVERSION

SaaS Marketing Website UX Audit

Paste a B2B SaaS marketing homepage. We fetch the real page server-side and run deterministic checks for feature grids, self-serve vs. sales-assisted conversion paths, enterprise trust signals, and social proof.

B2B SaaS Marketing Guide

How This Audit Works

This fetches the exact HTML your server sends for a URL and runs deterministic, rule-based checks against it - no AI guessing, no fake scoring. Every result comes with the exact DOM evidence that produced it.

Feature & Value Communication

Looks for repeated heading+description blocks (the structural signature of a feature grid, independent of class names), a pricing mention or link, and a feature/plan comparison table.

Conversion Funnel Clarity

Checks for both a self-serve CTA ("Start free trial") and a sales-assisted CTA ("Book a demo") - B2B SaaS increasingly needs both, since SMB and enterprise buyers convert differently - plus whether pricing-risk copy like "no credit card required" is present.

Enterprise Trust & Compliance

Scans for compliance/certification keywords (SOC 2, ISO 27001, GDPR, HIPAA), a linked security/trust center page, and an uptime or SLA commitment - the specific things enterprise security reviewers filter vendors on.

Social Proof & Credibility

Checks for testimonial/quote blocks, mentions of third-party review platforms (G2, Capterra, TrustRadius), a customer logo strip, and a specific customer-count or scale statistic.

Why Self-Serve AND Sales-Assisted Both Matter

A common B2B SaaS mistake is picking exactly one conversion path and forcing every visitor through it. Enterprise-only sites with no free trial lose the developer or individual contributor who wants to try the product before championing it internally. Dev-tool sites with only a signup form lose the buying committee that wants a guided walkthrough and a security conversation before they'll consider a purchase. Offering both lets each visitor self-select the path that matches how they actually buy.

Frequently Asked Questions

My site has all of this but still scored low - why?

This is a structural/textual detector, not a visual one - it looks for specific DOM and copy patterns (heading+paragraph blocks, specific CTA phrasing, keyword mentions). Unusual markup or copy that doesn't use common phrasing (e.g. a custom-worded demo CTA) may not be detected even if the underlying content is genuinely strong.

Is my URL stored anywhere?

No. The URL is fetched, analyzed in memory, and the result is returned to your browser - nothing is written to a database.

Why can't I audit a localhost or internal URL?

Allowing arbitrary internal addresses would let anyone use this tool to probe private networks from our server (a class of vulnerability called SSRF). Only URLs that resolve to public IP addresses are accepted.

UI Pirate Ecosystem

Suggested Tools for Your Stack

Explore related utilities in this workflow or discover cross-category tools.

View All Tools →